RELATED OLYMPICS ARTICLES
NBC: Olympics show wide second-screen use
April 23, 2014
NEW YORK (AP) - Slightly more than half of the people who watched the Sochi Olympics on NBC also used a computer, tablet or smartphone to get information about the games while the TV was on, the network said Wednesday.NBC closely studies how Americans follow the action partly because the Olympics are a huge investment, but also to get a peek at how media habits are changing. This year's takeaway: the multiscreen experience is rapidly taking hold and is doing so across all age groups.